Whether you are an established e-commerce platform or a startup making its initial foray into the digital marketplace, the strategies outlined here will equip you with the insights needed to elevate your advertising campaigns and achieve optimal ROI.

This article provides tactics that are easy to execute and that can have an instant effect on your conversion rates. No matter how long you've been in the e-commerce game or whether you're just starting out, making some of these simple adjustments will help you get better results.

In this article, Altamedia data experts will look at the benefits and challenges of migrating from Google Analytics to Piwik Pro. The goal is to ensure that you can make an informed choice about whether moving from Google Analytics to Piwik Pro is the correct option for your analytics needs.

CTAs are like little game-changers that can make a huge impact on your marketing and sales strategy. They're the spark that ignites your audience's interest and gets them to take action, whether it's signing up for your newsletter or buying your latest product. But how do you make your CTAs stand out from the crowd?

Here are some tips from Altamedia experts to help you create CTAs that will lead to better conversions.

Since December 2022 it feels like everywhere we look we see ChatGPT. There are numerous AI tools out there that promise to help us enhance our jobs. In this article, we are not going to focus on the good-bad side, but instead, look at how you can use ChatGPT to improve your conversion.

E-commerce metrics are crucial for companies to track and enhance their online store performance. Businesses can optimize their online store and boost sales by monitoring and analyzing these metrics as they offer valuable insights into the preferences and behaviors of their customers.

Finding the right people is as important as asking the right questions. In our previous article, we discussed the 10 things you should never do during a research interview, in this article our focus will be on choosing the right participants.

The questions you ask and the thing you do can either make or break your interview. Plan your actions carefully and make sure that you ask thoughtful questions.

To help you with this we asked one of our top UX researchers to share 10 things you should never do during a research interview. Keep that list in mind next time you plan your interviews.

Our system leverages the great resources available in the R /shiny/markdown environment to quickly and efficiently deliver results to our clients.

Migrating to GA 4? Here are 4 things you need to know about Google Analytics 4 and why is better than Google Universal Analytics (UA)

Heat maps and user session recordings are powerful tools to show you how users are acting on your website, application, or eCommerce store. If you can identify where they experience challenges and correct them in the right way, you would be able to increase your conversion rates.

In this article, our experts will answer 11 important questions to help you better understand the benefits of Heat Maps and user session recordings and how they can give your business a competitive advantage.

UX (user experience) research is a collection of techniques used by designers and researchers to understand how users interact with products, websites, or anything used by people.

Slow load times also impact your pages’ search engine rankings and Google Ads Quality Score. As a site owner, this means less paid and organic traffic and lower ROI on your SEO spend.

Surveys are a powerful tool for gathering initial quantitative data about people's problems. You can use that data to point toward problems to investigate more deeply, validating your ideas using methods like user interviews.

Google Tag Manager is an essential tool for any website owner. It makes tag management fast, efficient, and easier to understand. This guide will help you to better understand the GTM functionalities, and why you should start using it.