Tracking & Analytics Services
to help you
understand your data
and make informed decisions

THE EUROPE'S LEADING DATA & CRO AGENCY

Achieve
25% more in revenue
in just 3 months

This is what we do in Tracking & Analytics

  • Tracking Audit

    Boost your data-driven decision-making with our comprehensive Tracking Audit service. We dive deep into your website's tracking configuration, ensuring data accuracy and reliability. Uncover hidden insights and enhance your business strategy with our expert recommendations.

    Keep reading…

  • GA4 Transition

    Stay ahead of the curve with our GA4 Transition service. As Google phases out Universal Analytics, we ensure a seamless migration to GA4, unlocking powerful insights and cross-device data collection. Don't miss out on the future of analytics.

    Keep reading…

  • Piwik Migration

    Gain full control of your data with our Piwik Migration service. We expertly navigate the complexities of transitioning your web analytics datao Piwik t (Matomo), an open-source platform offering detailed, customizable analytics. Empower your data strategy with Piwik.

    Keep reading…

  • Tag Manager Setup

    Streamline your data collection with our Tag Manager Setup service. We specialize in Google Tag Manager (GTM) and Tealium setup, enabling efficient tag management without code modifications. Simplify your analytics and focus on insights that matter.

    Keep reading…

What are you waiting for?

During the free consultation, we will assess your company's needs and design a suitable program. The components of the plan may differ based on the specifics of your organization and industry.
Contact us to identify the best strategy for increasing conversions of your website!

Tracking Audit

A tracking audit is a comprehensive review of your website's tracking configuration to ensure that it is accurately collecting and reporting data. This is crucial for making informed decisions based on accurate and reliable data. An incorrect tracking setup can lead to inaccurate data, which can, in turn, lead to incorrect decisions that could be costly for your business.

  • Tracking tool - validation of the tracking tool configuration

    - Tracking Configuration: This refers to the setup of tracking codes, tags, and triggers on your website to collect data about user interactions.

    - Data Accuracy: Ensuring that the data collected is accurate and reliable.

    - Tag Manager: A tool that allows you to manage and deploy tracking codes on your website without having to modify the website code.

    - Data Layer: A JavaScript object used to store and pass data from your website to your tracking tools.

  • 1. Initial Assessment: We start by understanding your business goals and what you are trying to achieve with your tracking configuration.

    2. Tracking Configuration Review: We review your current tracking configuration to identify any issues or inaccuracies.

    3. Data Accuracy Verification: We verify the accuracy of the data being collected by comparing it with other data sources or manually testing the tracking setup.

    4. Recommendations: We provide recommendations for improving your tracking configuration to ensure accurate data collection and suggestions for tracking enhancements based on your business needs.

    5. Implementation: If required, we can assist with the implementation of the recommended changes.

    6. Final Report: We provide a final report detailing our findings, recommendations, and any changes made.

  • The estimated timeline for a tracking audit is 1 week, depending on the complexity of your tracking configuration and the size of your website.

  • - A comprehensive report detailing our findings, recommendations, and any changes made.

    - A list of any issues identified and recommendations for resolving them.

    - Suggestions for tracking enhancements based on your business needs.

    - If required, assistance with the implementation of the recommended changes.

  • To ensure the success of the tracking audit, the client needs to:

    - Provide access to their website's tracking configuration, including any tag manager accounts.

    - Provide access to any other data sources or to the data exports that may be required for data verification.

    - Allocate time for an initial discussion to understand the business goals and for a final discussion to review the findings and recommendations.

  • - Expertise: We have a team of experts with extensive experience in tracking configuration and data analysis. We have conducted over 200 tracking audits.

    - Comprehensive Approach: We take a comprehensive approach to the tracking audit, reviewing all aspects of your tracking configuration to ensure accuracy and reliability.

    - Customized Recommendations: We provide customized recommendations based on your specific business goals and tracking needs. We can not only spot issues and fix them but also advise how to get the most business value from tracking.

What might go wrong

  • The most common issue encountered during a tracking audit is inaccurate data collection due to incorrect tracking setup.

  • Duplicate tracking codes can lead to data duplication and inaccuracies.

  • Sometimes, the tracking configuration may not be collecting all the required data, leading to incomplete data. Caused by missing events (not implemented at all or incomplete tracking tool setup (not all functionalities/integrations enabled, or default settings left).

FAQ

  • A tracking audit is necessary to ensure that your tracking configuration is accurately collecting and reporting data. Incorrect tracking setup can lead to inaccurate data, which can, in turn, lead to incorrect decisions that could be costly for your business.

  • It is recommended to conduct a tracking audit at least once a year or whenever there are significant changes to your website or tracking configuration.

  • While it is possible to do a tracking audit yourself, it is recommended to have an expert conduct the audit to ensure a comprehensive review and accurate recommendations.

How to Check If My Tracking Configuration Needs a Hand?

If you answered 'yes' to any of these questions, it might be time for a tracking audit.

1. Have you noticed any discrepancies in your data?

2. Have you made any significant changes to your website recently?

3. Are you using multiple tracking tools or tag managers?

4. Have you received any error messages or warnings related to your tracking configuration?

5. Are you unsure if your tracking configuration is accurately collecting all the required data?

6. Have you noticed any trand changes in your data not related to any actions taken from your side?

GA4 Transition

Google Analytics 4 (GA4) is the new default analytics tool from Google, replacing Universal Analytics (UA). The migration process from UA to GA4 is unlike any previous Google Analytics data transitions, and it is recommended to start as soon as possible to ensure that you do not miss out on crucial benefits and to have enough year-on-year data before the full migration. It is important to note that Google will stop processing UA data on July 1, 2023. Therefore, it is crucial to migrate to GA4 before that date.

  • 1. Google Analytics 4 (GA4): The latest version of Google Analytics, designed to provide more insightful and privacy-friendly analytics.

    2. Universal Analytics (UA): The previous version of Google Analytics that will be phased out by Google.

    3. Google Signals: A feature in GA4 that allows for the collection of cross-device data.

    4. Data Stream: A source of data sent to a GA4 property, such as a website, mobile app, or web app.

  • 1. Create a new GA4 property: In your Analytics account, create a new GA4 property.

    2. Add a data stream: Add a source of data to your GA4 property.

    3. Set up data collection for websites: Implement new tags and tracking across all client sites.

    4. Activate Google Signals: Activate Google Signals to collect cross-device data.

    5. Migrate GTM tags to report into GA4

  • The migration process should be started as soon as possible to ensure that you do not miss out on crucial benefits and to have enough year-on-year data before the full migration. The entire process can take a few weeks, depending on the complexity of your current setup.

  • 1. A new GA4 property set up in your Analytics account.

    2. Data streams added to your GA4 property.

    3. Data collection set up for your websites.

    4. Google Signals activated.

    5. GTM with tags adjusted for GA4.

  • 1. Client: The client needs to provide access to their Google Analytics account and any other platforms that need to be integrated with GA4. They also need to provide feedback on the new setup and any custom reports or dashboards that need to be created.

    2. Our Team: We will manage the entire migration process, from creating the new GA4 property to setting up data collection and activating Google Signals. We will also provide support and training on the new GA4 interface and features.

  • 1. Experience: We have successfully migrated several clients from UA to GA4.

    2. Expertise: Our team is well-versed in both UA and GA4, ensuring a smooth transition.

    3. Support: We provide ongoing support and training to help you get the most out of GA4.

What might go wrong

  • The GA4 interface and terminology are different from UA, which can be confusing for users who are familiar with the old platform.

  • The need to implement new tags and tracking across all client sites can be time-consuming and may lead to errors if not done correctly.

  • There has been a lack of communication from Google about the need for the change, which may lead to confusion and resistance from stakeholders.

  • GA4 gathers a lot of data, which can often overwhelm those that are not familiar with the platform. It is important to carefully plan and customize your reports and dashboards to ensure that they provide actionable insights.

FAQ

  • Google stopped processing UA data on July 1, 2023. Therefore, it is crucial to migrate to GA4 to ensure that you do not miss out on crucial benefits and to have enough year-on-year data.

  • GA4 is designed to provide more insightful and privacy-friendly analytics. It has a different interface and terminology, and it requires the implementation of new tags and tracking across all client sites.

  • GA4 has plenty of templated reports for you to pick from, such as traffic acquisition reports, funnel reports, automated insights, and more. However, it is not the ideal tool for visualizing data to show stakeholders, as the amount of data gathered can often overwhelm those that are not familiar with the platform.

  • Google Signals is a feature in GA4 that allows for the collection of cross-device data. Activating Google Signals will provide more insightful analytics and help you understand your users' behavior across devices.

  • While it is possible to migrate to GA4 yourself, it can be a complex process that requires a good understanding of both UA and GA4. It is also important to make a note of every event you are tracking, your latest traffic figures, sources, and conversion rates. We recommend working with a team of experts to ensure a smooth transition.

Piwik Migration

Piwik is a popular open-source web analytics platform. Migrating to Piwik involves moving your web analytics data from your current analytics platform to Piwik. This can be a complex process, involving data export, transformation, and import, as well as reconfiguration of your tracking setup.

  • - Piwik: An open-source web analytics platform that provides detailed reports on your website's visitors, search engine referrals, and popular pages.

    - Data Migration: The process of moving data from one system to another. In this case, moving your web analytics data from your current analytics platform to Piwik.

    - Tracking Configuration: The setup of tracking codes, tags, and triggers on your website to collect data about user interactions.

  • 1. Initial Assessment: We start by understanding your current analytics setup, your business goals, and what you are trying to achieve with the migration to Piwik.

    2. Data Export: We export your existing analytics data from your current analytics platform.

    3. Tracking Configuration: We configure the tracking setup on your website to collect data into Piwik.

    4. Verification: We verify that the tracking configuration is correctly collecting data into Piwik.

    5. Final Report: We provide a final report detailing the migration process, any issues encountered, and recommendations for optimizing your Piwik setup.

  • The estimated timeline for a Piwik migration is 2-4 weeks, depending on the complexity of your analytics setup and the a number of tags to be migrated.

  • - A comprehensive report detailing the migration process, any issues encountered, and recommendations for optimizing your Piwik setup.

    - A fully functional Piwik setup with your migrated data and configured tracking.

  • To ensure the success of the Piwik migration, the client needs to:

    - Provide access to their current analytics platform and Piwik account.

    - Provide access to their website's tracking configuration, including any tag manager accounts.

    - Allocate time for an initial discussion to understand the business goals and for a final discussion to review the findings and recommendations.

  • - Expertise: We have a team of experts with extensive experience in web analytics, data migration, and tracking configuration.

    - Comprehensive Approach: We take a comprehensive approach to the Piwik migration, ensuring that all aspects of the migration are carefully planned and executed.

    - Customized Recommendations: We provide customized recommendations for optimizing your Piwik setup based on your specific business goals and tracking needs.

    - GDPR Compliance: In some European countries, particularly in the DACH region, there is a strict interpretation of the GDPR rules. This has led to legal risks associated with using certain analytics platforms like Google Analytics. Piwik/Matomo is a popular alternative as it provides more control over your data and helps in maintaining compliance with GDPR.

What might go wrong

  • There is a risk of data loss during the migration process if the data is not properly exported, transformed, and imported.

  • There may be issues with the tracking configuration after the migration, leading to inaccurate data collection.

FAQ

  • Piwik is a popular open-source web analytics platform that provides detailed reports on your website's visitors, search engine referrals, and popular pages. It is a good alternative to other analytics platforms if you are looking for more control over your data and a customizable analytics solution.

  • While it is possible to migrate your data yourself, it is recommended to have an expert handle the migration to ensure a smooth and accurate migration process.

  • We aim to minimize any downtime during the migration process. However, there may be a short period where your analytics data is not being collected while we reconfigure your tracking setup.

  • Piwik, is a popular open-source web analytics platform that provides detailed reports on your website's visitors, search engine referrals, and popular pages. It is a good alternative to other analytics platforms if you are looking for more control over your data, a customizable analytics solution, and maintaining compliance with GDPR, particularly in regions with a strict interpretation of the rules.

Tag Manager Setup

Setting up a tag manager correctly is crucial for accurate data collection and analysis. Google Tag Manager (GTM) and Tealium are two of the most popular tag management systems available. They allow you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code. This service includes the setup and configuration of GTM or Tealium, ensuring that all tags are correctly implemented, and data is accurately collected and sent to your analytics tools.

  • 1. Tag: A snippet of code (usually JavaScript) added to a webpage to collect data or trigger a specific event.

    2. Trigger: A condition that must be met for a tag to fire.

    3. Variable: A temporary storage for a value that can be used in tags and triggers.

    4. Data Layer: A JavaScript object that is used to pass information from your website to your Tag Manager container.

    5. Container: A collection of tags, triggers, and variables for a specific website.

  • 1. Requirements Gathering: Understand the client's needs, the data they want to collect, and the tools they are using.

    2. Tag Planning: Create a plan for all the tags that need to be implemented.

    3. Configuration: Configure GTM or Tealium account and set up the container.

    4. Tag Implementation: Add and configure all the necessary tags, triggers, and variables.

    5. Testing: Test all tags to ensure they are firing correctly and collecting the right data.

    6. Documentation: Provide detailed documentation of all tags, triggers, and variables implemented

  • The typical timeline for this service is 2-4 weeks.

  • 1. Configured GTM or Tealium account and container.

    2. Detailed documentation of all tags, triggers, and variables implemented.

  • 1. Provide access to the GTM or Tealium account.

    2. Provide a list of all the tags they want to implement and the data they want to collect.

What might go wrong

  • One of the most common issues is incorrect tag implementation. If the tags are not correctly implemented, it can lead to inaccurate data collection or even break your website or app. It is crucial to have a deep understanding of the tag manager, the tags you are implementing, and the website or app code.

  • Adding too many tags or not optimizing them correctly can lead to performance issues on your website or app. It is essential to optimize the tags, triggers, and variables to ensure that they do not affect the performance.

  • Incorrectly configuring the tags can lead to data leakage. It is crucial to ensure that the tags are correctly configured and that the data is being sent to the correct analytics tools.

  • Different countries have different legal and privacy regulations regarding data collection and tracking. It is essential to ensure that your tag implementation complies with all the legal and privacy regulations of the countries where your website or app is accessible.

  • Not documenting the tag implementation can lead to issues in the future when you or someone else needs to update or modify the tags. It is essential to provide detailed documentation of all tags, triggers, and variables implemented.

FAQ

  • A tag manager is a tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code. It is essential for accurate data collection and analysis and helps in maintaining the performance and security of your website or app.

  • GTM and Tealium are two of the most popular tag management systems available. GTM is a free tool provided by Google, while Tealium is a paid solution that offers more advanced features and customization options. The right choice depends on your specific needs and budget.

  • Yes, it is possible to switch from GTM to Tealium or vice versa. However, it requires a complete reconfiguration of your tags, triggers, and variables, so it is not a straightforward process.