UX (user experience) research is a collection of techniques used by designers and researchers to understand how users interact with products, websites, or anything used by people.

In short, UX research is all about improving the experience of people who use your product or website.

In Conversion Rate Optimization, UX research is all about improving user experience by identifying sources of friction in our website design. Unnecessary friction in your design and conversion funnel gets in the way of customers taking the action we want – that is, to buy your product or perform micro conversion actions that lead to the main goal.

In this episode we’re talking about UX research and why is it important for CRO?

Our special guest is Natalia, one of Altamedia's experts involved in hundreds of successful projects.