If you are using Google Analytics you have definitely received an email from Google about switching to Google Analytics 4. The reason is that all Universal Analytics (UA) properties will stop processing new data on July 1, 2023. Indeed, that seems really frustrating, as you have already gotten used to the Google Analytics UA. We know that and we decided to bring one of our top experts to share with you some of the great features of GA4 compared to GA-UA.

In Episode 1 we’re talking about Google Analytics with Jakub, who is one of our most beloved experts involved in hundreds of CRO projects for Altamedia. We’ll discuss Google Analytics 4 and why we think is better. So stay tuned!