We use all means to understand users’
# Problems, # Motives, # Fears.
We analyze data and conduct User research.
We have a very granular approach, slicing per device categories, models and browsers. We spot differences in performance, which might indicate compatibility issues. We use: # Crossbrowser tests, # Lighthouse, # Data.
We are covering:
# Information architecture, Navigation, # Copy, UX, UI, layout, # Pain points, drop-offs.
We also configure tracking, covering important user journeys and actions.
Data pipelines, combining various sources
We prepare dashboards presenting KPIs. We also calculate CLV, attribution, MRR, churn or other vital metrics.
Optimization activities are aimed to improve these metrics (to maximize CLV or MRR one needs to look broader, not just at the number of signups).
We believe, it is important to triangulate issues, taking into account more than one perspective.
We: a) conduct user research, b) check data, c) Verify against competition
The spotted issues are ranked based on gain versus effort estimation.
Questionnaire, filled in by stakeholders:
# Market & competitors, # The products or services, # Target audience, #Technologies used, # Available Data, # Business goals
We review measurements points, and make sure the data collected is correct:
# Google Analytics health check, # GA, GTM fixes, # Goals, events, # Other measurement tools.
User perspective plays a crucial role in our work. We conduct:
# User research, # UX research, # Competition comparison, # Copy, typography review, # Content, images
Our decisions and recommendations are all data-backed. We pull the data from platforms and analyze using own R scripts. We check: # Traffic performance, # Pain points (bounce, drop-offs), # Priorities for issues spotted
Before moving forward, there needs to be an audit. We are covering:
# Issues and adjustments, # Priorities and roadmap.
The scope of the audit depends on service complexity.
Once quick wins have been collected, we proceed with an ongoing optimization process. It consists of:
# AB tests roadmap, # Dashboards, # Monitoring service and competitors.
Who we are: a group of people, covering: # User research, # tracking, # data collection, # Technologies, # UX research and design, # Data analysis, # Market intelligence
Why us? # Experience, competencies, # Smooth blending with Clients’ optimization teams, # Proven results, happy Clients, # Scalability
Highly recommend, we had hit a brick wall in regards to going forwards with our business. However contacting Piotr, it's given us new insight into how we can make positive changes to our site to help drive and increase conversions. Going forwards we feel working with Piotr is a great foundation for moving our business onto the next level.
These guys succeeded where 2 others had failed and worked super hard to get it done right. I asked a lot from them and they never shied away from anything I asked. They were more than happy to take calls late in the evening or weekends and I felt informed throughout. I would happily recommend these guys to anyone.
Piotr applied an intelligent approach, adhered to all deadlines and most importantly delivered results. Instead of giving canned solutions he and his team actually think things through. Would definitely hire again.
Highly professional and produced excellent audit reports for us. Likely to consult on further projects.
Great team, quick communication and turnaround, deep technical expertise!
Piotr and his team are experts in their fields and we highly recommend them.